Training title

Membership Sales

Membership sales require drive and focus combined with excellent communication skills, empathy, humour, tact and resilience.  

We can provide you with a team that comes complete with these skills or we can help you develop your in-house team – ensuring they fully understand the offering, encouraging their enthusiasm for the product and building their confidence.

We start by learning about your product and then look at what training, funding, cultural and procedural changes might need to be made in order to increase sales.

We then work hard to keep everybody enthused with regular support visits, workshops and positive feedback.


We initially met with their in-house team and helped them clarify their roles and the membership offer itself. This helped increased their confidence and enthusiasm – which led to an increase in sales. We combined this by providing a support team to focus specifically on sign ups around the gardens during busy periods. Providing a  team that could expand or retract depending on the weather, visitors numbers and special events gave Kew the flexibility they needed and ensured the R.O.I they required. 

The results – Happy staff. Nearly 50 % increase in F2F membership sales.